The project responds to a common challenge of the area, namely the cultural and historical heritage of the cross-border region is not capitalized to its potential value in sustainable cross-border tourism.
The cross-border area regions are focused on the development of maritime tourism by neglecting the development and prioritization of alternative tourism such as the cultural and historical tourism. On the other hand, seasonality is a major problem in the tourism industry in both countries, causing low returns on investment, overuse and underuse of facilities in high and low season respectively, as well as seasonal employment of staff and high unemployment subsidizes during the unemployment season. Finally, there is lack of an integrated marketing strategy to increase regional competitiveness as a common tourism product. Promotion remains outdated and there is urgent need for common action to upgrade online marketing.
The overall objective of the project is: “Promoting the Region as a unique destination for cultural Experience and historical tourism” in line with the overall aim of Interreg IPA II CBC program Greece – Albania 2014-2020 which emphasizes the cooperation among local population & regional institutions through encouraging tourism and cultural heritage.
Cultural heritage & historical tourism development implies the use of traditional sources generating income, diversify local products, target broader tourism markets, increase visibility of CBC region & extend season.
Institute of Public and Private Policies - Lead beneficiary
The “Institute of Public and Private Policies” (IP3) is an independent, national not-for-profit think tank, based in Albania.
Regional Council of Vlora - Project beneficiary
Vlorë County is one of the 12 counties of Albania. It is located in the south part of Albania on the Adriatic coast. The capital is the city of Vlorë.
Chamber of Thesprotia - Project beneficiary
The objective of the Chamber of Thesprotia is to promote and enhance local products, the development of local businesses and by extension the welfare of the prefecture of Thesprotia.
InnoPolis : “Centre for Innovation and Culture” - Project beneficiary
InnoPolis mission is characterized by the continuous pursuit of actions related to inter-regional innovation taking into account the cultural dimension.